Our Philosophy

As an integral part of Texas banking since 1941, Broadway Bank’s commitment to the communities we serve is stronger today than it has ever been. Our philosophy—established by Col. Charles E. Cheever Sr. and his wife, Elizabeth Cheever—is built on the belief that sound business decisions will always be in the best interest of our customers, our employees, and ultimately our communities. It is because of this belief that we have withstood the test of time, evolving into one of the largest privately-owned banks in the state with more than $5.7 billion in assets and $3.4 billion under wealth management. 

Part of what makes us special is our ability to transform to meet our customers’ evolving needs and the shifting digital landscape, while remaining true to our values and our roots. As we look toward the future, we are constantly innovating with the products and services we offer, whether online or in person at any of our financial centers. In addition to enhancing our Online and Mobile Banking platforms, we are developing financial centers with modern and open layouts designed to enhance the customer experience and provide access to our financial experts.

Our values—trust, excellence, teamwork, community, friendliness, and creativity—serve as the foundation of who we are. These values inform our mission, vision, and business strategy and are embodied by every one of our employees. Our values inform our commitment to delivering excellence by creating a positive customer experience and productive work environment. The way we treat our customers—helping them with their financial needs and building long-term relationships—is the cornerstone of what we stand for as an institution.

We pride ourselves on our ability to provide a banking experience that's fiercely local, uniquely personal, and proudly Texan.