Texas bank's marketing campaign draws from U.S. history

Posted with permission from the March 24, 2025 issue of American Banker (R) www.americanbanker.com. Original article by John Reosti

We’re honored to have our latest advertising campaign featured in American Banker. The Bank the Broadway campaign leverages Texas pride and the trailblazing spirit of Texans who do things their own way.

Inspired by the iconic figures on U.S. currency, our hand-drawn illustrations bring a fresh perspective to what it means to "Bank the Broadway.“ In a financial landscape dominated by national giants, Broadway Bank stands apart with a personal, relationship-driven approach that reflects the values that have guided us since 1941.

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Access the original article here: https://www.americanbanker.com/news/texas-banks-big-marketing-campaign-draws-from-u-s-history.