Broadway Bank Promotes Vanessa Villarreal to Assistant Vice President, CRA Program Manager
SAN ANTONIO — Broadway Bank is pleased to announce the promotion of Vanessa Villarreal to Assistant Vice President, CRA Program Manager.
In her new role, Villarreal leads the Bank’s Community Reinvestment Act (CRA) program, overseeing strategy, compliance, and performance across Broadway Bank’s footprint, with a primary focus on San Antonio, Austin, and Dallas. She partners with internal teams and community organizations to support CRA-qualified lending, investments, and services, while also overseeing the Bank’s Care Corps employee volunteer program.
“Vanessa’s passion for serving others and her commitment to building strong community relationships reflect the values that have guided Broadway Bank for 85 years,” said Harvey P. Hartenstine, President and Chief Executive Officer. “Rooted in the Cheever family legacy, we remain deeply committed to supporting the communities we serve, and Vanessa’s leadership will help us continue that mission in meaningful ways.”
Villarreal joined Broadway Bank in 2022 as Care Corps and Communications Officer within the Marketing Communications team. In that role, she led the growth of the Bank’s employee volunteer program, helping expand participation, and exceed annual volunteer goals year over year.
“I am proud to be part of an organization that is deeply committed to its communities,” Villarreal said. “This role allows me to connect resources, relationships, and opportunities in a way that creates lasting impact for individuals and families.”
Prior to joining Broadway Bank, Villarreal spent 16 years with Frost Bank, where she held a variety of roles spanning retail banking and community engagement. She also serves on the CAST Tech Advisory Board.
Villarreal’s areas of expertise include CRA strategy, community development finance, and building partnerships with nonprofit organizations, small business groups, and affordable housing developers.
About Broadway Bank
Broadway Bank has served Texas since 1941, growing into one of the state's leading privately owned financial institutions. Today, we manage more than $5.9 billion in assets and $3.8 billion under wealth management. We provide comprehensive services including Commercial and Private Banking, Wealth Management, Business and Personal Banking, and Insurance across the Lone Star State with financial experts throughout San Antonio, Austin, the Hill Country, and Dallas. As an independent, family-owned bank, we remain financially sound and focused on Texas. For more information, visit broadway.bank.